Inequality in Sport: YOUR SURVEY RESULTS PART 2

Today’s post will focus on an analysis of the survey results in order to gain some insightful information about what you, the public think about the issue at hand.

Question 1:

This was a routine asking of age question in which 86% of respondents were of the 18-24 category which is what I generally expected since my survey was made available to fellow friends and colleagues.

Question 2:

This question asked whether you participate in sport or have ever done so. 86% of the respondents said yes they have, and this is representative of the active environment in which I live. Because of social factors and my respective upbringing, majority of people around me grew up playing various types of sports, it was just the typical lifestyle enjoyed by many from a young age, therefore the results of this survey emphasise that.

Question 3:

This question asked whether or not the respondent was aware that our national women’s soccer team the Matildas, annual salary is only $21,000, which is significantly less than the minimum Australian wage of $34,000. Surprisingly 41% of respondents answered yes, while 32% said i had no idea, and 27% agreed that it was a shocking statistic that needed to be changed. I was actually quite surprised with this particular result as I really did not expect many people to be aware of their shocking salary, but ultimately this goes to show that the media coverage recently of this issue has been successful in raising awareness about it.

Question 4:

This question asked whether or not you think that female athletes should be earn the same amount of prize money as men in professional sports in which 77% of respondents replied yes, while 23% said it depends on the sport. This seems like a fairly balanced result, however I am glad that majority of respondents would like to see females earning the same amount as their male counterparts.

Question 5:

This question asked as to why you think female athletes and female sports don’t get enough media attention or general interest, and I was glad to see quite a mixture of responses. 36% believed it was because women’s sport isn’t broadcasted on TV enough, 32% felt that the intensity and quality of play isn’t as high, 18% believed that people aren’t as willing to invest in it financially, while 14% answered other which included responses such as

–  all of the above
– people feel that their capability in achieving things isn’t as intense and fun to watch as the power and might and competition that men can bring
– men’s sport has always been the focus of attention and women have been cast aside.

Overall, I found this result quite fascinating in regards to answer choice and it just goes to show that there is a multitude of reasons as to why female athletes don’t get the recognition they truly deserve and we hope that in the near future, things will drastically change for the better. Ultimately, time will tell if the advocacy of women in sport will produce any substantial results.

These are a few examples of the comments left in the last section (Question 6 optional):

  • Sport is all about the fans. fans create money if there are no fans there is no money in the sport sponsors come from an investment opportunity. these investment opportunities only arise when a business see’s putting their business name on a players shirt or around the sporting arena will result in more people buying their product. the more people that watch the sport, the wider the advertisement will reach and therefore the more money it will cost for a company to sponsor a sporting event. interest levels will never balance out due to the different levels of skill and intensity between male and female sport and it will never be a level playing field.
  • Tennis is a sexist sport – why should men and women earn the same in the grand slams when men have to play best of 5 while women only play best of 3???
  • The problem about female athletes is that the only ones that gets the spotlight are tennis, figure skating and less ‘intense’ or ‘aggressive’ sports. The problem is, if they watch more of the female sports ie. soccer, they have as much fouls, bruise, bloods as the male soccer team, but because the media hardly shows it, there’s this stereotype idea that female sports quality aren’t as high :/
  • The pay gap between different genders in sport is usually due to the revenue the sport generates. However, female sports are not televised as much as male sports are and thus, are not publicized to the same extent as males. There is a stark imbalance of inequality between genders overall in society. Making equality a reality is a challenge whether it be in sport, the workplace, etc. However, in the 21st century we should be taking abroad a more open mind otherwise we are just continually feeding the imbalance of equilibrium
  • What about Ronda Rousey? she is the highest paid person in the UFC so females aren’t always paid less

Diahann x


Inequality in Sport: YOUR SURVEY RESULTS PART 1

A few weeks ago, I created a public survey in an attempt to gain some thoughtful and insightful responses related to my campaign idea. The questions revolved around women in sport and asked as to why it is that female athletes don’t deserve as much media attention or interest as they truly deserve.

For this part of the survey results analysis, I thought I would post the data in graph form in order to get a visual interpretation on the matter. (can click on the images individually in order to enlarge them)q1






Overall, I found some very interesting opinions on the manner and would like to thank all the people who took the time to complete my survey. I also added a 6th question which was dedicated to leaving any further comments/thoughts/ideas about the issue which I will explore in the following post.

Be sure to come back tomorrow in order to see an indepth analysis of the results!

Diahann x

What Do You Think About Females In Sport? Some Big Questions Answered

For this post I have decided to interview my sister who is an avid sports lover to find out her thoughts and opinions as to why she thinks women are not treated equally or fairly in the sports industry.



  1. Do you think it’s important for kids to participate in sports from a young age? If so why?

I think it’s important and crucial to child development to participate in sport from a substantially young age, whether it is individually or in a team. Playing sport from a young age encourages an active and healthy lifestyle that will increase the chances of retaining a healthier lifestyle as they grow older. Participating in team sport from a young is also beneficial in that it encourages team work, participation, working together with others, overcoming challenges, building communication and developing certain skills.

  1. Do you think it’s important to teach kids about respect and equality in sports?

It is significantly important to teach kids about respect and equality in sports, especially from a young age, as it may shape or influence their perceptions of respect and equality at a later stage in their life. Respect and equality can be taught to children through sport by way of showing good sportsmanship, which entails playing by the rules, honestly, fairly and treating all players, on both teams, with respect.

  1. Do you think that females should earn the same amount of prize money in professional sport?

I think that if female athletes are playing to the same level, intensity and duration to that of men, then yes, they should definitely earn the same prize money (e.g. soccer). However, if the duration of their play is at a lower level than men (e.g. Tennis – women play 3 sets and men play 5 in grand slams) then it seems logical for men to receive a higher amount as they are playing with a higher level of athleticism.

  1. Why do you think that female athletes and female sports don’t get enough media attention or interest?

There could be a number of reasons why female athletes and sports don’t get enough media attention, a major factor being its exposure. Hardly any women sporting competition are shown on free to air television or are only briefly mentioned in the media (e.g. tv news, newspapers, etc). another reason could be that the general public just don’t hold an interest in female sport as much as mens sport, whether it be regarding the intensity of the sport or that the sport may not be popular itself (e.g. netball). It could also come down to investors and their hesitance to sponsor and support women’s sporting teams and events.

  1. Furthermore, why do you think that females earn less in terms of salary and endorsement fees? Are female athletes not as marketable? Have you seen a change recently? (eg. Womens Soccer World Cup, Ronda Rousey?)

I think they may earn less in terms of endorsement fees because investors don’t see them as marketable or as successful business ventures. Large companies are more willing to out money into more well-known or successful male athletes then lesser known female ones, purely for business success reasons.

There has been a slightly change in this, such as the exposure of the Netball World Cup with Australia’s win, however it seems the media and investors are only interested if were winning.

  1. Were you aware that our national women’s soccer team the Matildas annual salary is approximately $21,000 which is more than $10,000 LESS than our national average salary? 

I only became aware of this issue once it received a fair amount of media attention. It seems outrageous that a professional female athlete, who would spend the same amount of time and effort into training and preparation as their male counterparts, earn a salary less than that of someone who works full time at McDonalds. The media attention on this issue however proved to be advantageous, with the Matilda’s pay dispute strike causing the association to raise their wages and meet the athletes terms. Good on em.

Diahann x

The Inspiring Story of How Venus Williams Helped Win Equal Pay for Females at Wimbledon

Until 2007, women champions at Wimbledon won a smaller cash prize than the male champions. However with determination and constant advocacy from Venus Williams, she has fought and help win the prolonged battle for female athletes everywhere.

Their names are synonymous with speed, power and a humble approach to stardom: Venus and Serena Williams. The sisters have always spurred each other to the heights of success with a combination of fierce competitiveness and mutual encouragement. Known as two of the most competitive and fiery players in the tournament, it’s their work off the court that makes them stand out from the rest.

Yet, what sets Venus Williams apart from Serena is her persistent advocacy for women — specifically, on the issue of equal prize money for equal merit, a still-contentious topic in many sports.

According to ESPN, Williams made her first public mention of the need for Grand Slam events to award equal prize money to men and women back in 1998, after a first round win at Wimbledon. At the time, the US Open was the only Grand Slam tournament that awarded equal prize money, thanks to the courageous efforts of Billie Jean King.

In 2o06, the CEO of the Women’s Tennis Association (WTA), Larry Scott, asked Venus Williams if she would be willing to play a central role in aggressively pursuing equal pay, a mission she embraced. In an op-ed published in the London Times, Williams argued that:

“[Wimbledon’s prize structure] devalues the principle of meritocracy and diminishes the years of hard work that women on the tour have put into becoming professional tennis players. The message I like to convey to women and girls across the globe is that there is no glass ceiling. My fear is that Wimbledon is loudly and clearly sending the opposite message.”

Her piece generated enough attention from British politicians that it was brought up during a question-and-answer session in Parliament, prompting Prime Minister Tony Blair to endorse equal pay in his response.

Finally, in 2007 William’s efforts paid off. A statement from Tim Phillips, chairman of the All England Club read,“This year, taking into account both the overall progression and the fact that broader social factors are also relevant to the decision, they [the Committee] have decided that the time is right to bring this subject to a logical conclusion and eliminate the difference.”

Venus then responded with her own statement after hearing the incredible news:

“The greatest tennis tournament in the world has reached an even greater height today. I applaud today’s decision by Wimbledon, which recognizes the value of women’s tennis.”

This victory that Venus Williams won off the court helped achieve an enduring victory for women players at the iconic tournament, as well as, by extension, for all women in the fight for equal pay.

WATCH: Director Ava DuVerny talking about her film of the film Venus VS. (2013) – 

Diahann x

How The Matilda’s Pay Dispute Could Spark Real Change

Just as female tennis stars fought the gender pay gap in the 1970s, so too can the Matildas pay dispute and strike effect real change in soccer in Australia.

This is definitely an opportunity to grasp and make the most of if done correctly. They have the ability and capabilities to promote a real change and spark interest in the long debated manner. Hopefully the Matildas strike is not in vain and can effect real, systematic and fundamental change to the inequalities they face when it comes to their salary.

The Matildas, Australia’s national women’s soccer team, have gone on strike and it has been a long time coming.

In June, as interest grew around their success in the FIFA World Cup, reports began to circulate revealing just how little the players were being paid in comparison to their male counterparts, the Socceroos.

In the lead up to their incredible knockout game with Brazil, the ABC reported that each Matilda had received$500 in match fees, while male players received $7500 for doing the same thing! Furthermore, while soccer’s top sportswomen received approximately $21,000 per annum, its sportsmen could make the same amount from a handful of group-stage tournament games. These statistics are beyond depressing in which serious action needs to be taken.

The Matildas’ contracts with Football Federation Australia expired at the end of June, however the bargaining process for replacement contracts has been going on for more than 6 months, which essentially means that the player have not been payed for 2 months which has understandably left the players feeling hurt and disrespected which ultimately saw them withdraw from their training camp.

Matildas forward Ashley Sykes said in a statement that “Everyone wants to play, everyone wants to represent their country. But we’re not going to do that until we get some progress.”

If enough light is shed on this issue, and the media portray it a case that needs serious readjustment, then fundamental change to the system is a likely probability. The actions of women in tennis in 1970 were instrumental in securing the high profile and competitive nature of professional women’s tennis that we see today. Ultimately, the actions of the Matildas are similarly important: their success will pave the way for future generations of sportswomen, for the success and popularity of the women’s soccer, for equal pay campaigns across industries, and we should support them in their fight.


Check out the highlights from our winning match against the mighty Brazil! Inspiring stuff!

Diahann x

Campaign Insight: THIS GIRL CAN

In today’s post, we will be looking at This Girl Can which is national campaign developed by Sport England and a wide range of partnership organisations. It’s a celebration of active women up and down the country who are doing their thing no matter how well they do it, how they look or even how red their face gets.

This groundbreaking campaign has inspired women to up their fitness in pursuit for a more active and healthy lifestyle. The revolutionary campaign has captured the attention of many by showing that real women jiggle and sweat when they exercise, giving us all a much needed boost of self confidence!

The campaign captured the nation’s hearts by showing that real women jiggle and sweat when they exercise, giving us all a much-needed boost of self-confidence.

This Girl Can features women of all shapes, sizes and sporting abilities and aims to tackle some of the barriers that stop women from participating in sport.

The campaign has been awarded a Gold Lion for tackling gender inequality in a new award category at Cannes which was introduced this year in partnership with LeanIn.Org which recognises work that addresses issues of gender inequality or prejudice.

Jennie Price, Sport England’s chief executive, has said she “could not be more delighted” to win the Glass Lion.

“There is a stubborn, longstanding gender gap in the number of people who play sport and exercise regularly in England – and in many other countries around the world – which we were determined to tackle,” she added.

“I want every girl and woman who sees this campaign to feel she can do anything she feels like doing when it comes to sport and exercise, to be brilliant or just do it for fun, to wear what she wants, look how she wants, and to know no one is entitled to say this girl can’t.”

Don’t forget to check out the #ThisGirlCan hashtag on twitter!

Watch the powerful ad campaign here!

Diahann x

Website Insight: SPORTETTE

Today’s blog post is dedicated to looking at the website Sportette,  an online newsletter/blog who classify themselves as the storyteller and voice of women in sport. There about page boasts the following description:

Every week we strive to give you insightful, interesting, thought-provoking features, profiles and opinion pieces on the women involved in all areas of sport.

From the athletes, coaches and trainers, to those who work in the media, administration or in the clubhouse canteen, every woman involved in sport has an interesting story to tell. Here on Sportette we’ll have you glued to every word of their battles, triumphs, fears and joy.

Our editor and contributors are journalists who have worked in the media for decades and have reported on many of the biggest sports stories of our modern time. They’re the ideal authority on the various issues that arise in sport. You’ll find Sportette opinion pieces will soon have you fired up and thinking about a certain subject in a completely different way.

Sportette tells the stories of women in sport and challenges the way you think about women in sport.

Sportette was founded by Sam Squiers, an award winning sports journalist with a strong passion and advocacy for women in sport. Sam has worded in the media for over a decade and is currently a Sports Reporter and Presenter for Channel 9 in Brisbane, Australia. Sam has always been very vocal about her passion for sports and if it’s not a microphone in her hand, then it’s an oar. Sam is a surf boat rower, marathon runner, golf player and also competes in netball, softball and basketball.

When asked about the initiative behind launching Sportette, in an interview she has said that she has always been passionate about women’s sport and thought that there were so many fabulous stories that weren’t being told. She also felt that women’s sports weren’t always being marketed in the same way.

“I really wanted to tell these incredible stories that everyone could relate to and be interested in, even if they weren’t sports fans. The more we know about women in sport, the more interested we are in their stories and progression.There are a lot of issues too in women’s sport that need to be addressed and that’s what Sportette aims to tell.”

This website is an excellent representation of the power of female advocacy about women in sport whilst also maintaining journalistic integrity. The articles are insightful and informative and provides a great platform for current stories and issues that everyone should know about.

This is definitely a site to watch out for.

Article I would reccommend: Sportette’s Annual Women in Sport Wish List

Sportette’s Annual Women in Sport Wish List

Diahann x

Take Note: Women’s Sport Is a Seriously Untapped Market

The myth that there is no interest in women’s sport is crumbling fast in the wake of the Matilda’s World Cup run as well as the Diamond’s epic Netball World Cup win.

They are the talk of the town, and rightly so – the Matildas magnificent win over Brazil in the FIFA Women’s World Cup was Australia’s first ever win in the knockout stage of either the men’s or women’s global competition. Now that is an accomplishment to be proud of as fellow Australians.

Also, just a day earlier, the trans-Tasman netball championship final wowed TV audiences as the QLD Firebirds scored five straight goals in the final minutes to snatch a 57-56 win over the NSW Swifts in Brisbane.

During these epic wins, the internal metrics measuring statistics on stories at ABC News Online told its own story with audiences furiously clicking on women’s sports stories, and the appetite for them looks a long way from being satisfied.

In regards to success, ABC Grandstand’s article for the Matildas’ win over Brazil was the most popular for June 22, exceeding Jordan Spieth’s US open win and a host of ABC’s usual political stories. Similarly, the netball grand final caused lots of interest on social media, with the hashtag “Firebirds” trending nationally on twitter in Australia.

More and more, this ultimately is disproving the old myth that women’s team sports is inferior and less interesting than that of their male counterparts, as a result, proving that there does exist a significantly greater demand for greater media coverage of the women’s game. The illusion that there is no inherent interest in women’s sport is crumbling fast with questions of both the quality of play and the sport’s overall product are rapidly being answered.

In a way, the fact that many of these sportswomen have to balance their incredible on-field abilities with either full-time occupations or study shows that they are well-rounded, relatable individuals who must truly cherish the adoration and support they receive from the crowd.

What cannot be argued any longer, however, is that the quality of women’s sport still has some way to catch up to men. Yes, men will for the most part be taller, stronger and quicker than women in overall benchmarks, but if this were the only indicator and measurement for quality in all sport, there would never have been a market for women’s tennis, surfing or pretty much any Olympic event. Women’s sport may be physically different to that of the men’s, but it is essentially no less strategic or passionate.

Overall, playing and watching sport is meant for everyone. The joys and despairs felt watching our top sportsmen and women has been widespread, crossing the gender divide.

Now it’s time for the media to start putting the foundations in place for the eventual equality in news representation of women’s sport. It really is about time.

Diahann x


The TRUTH About Women in Sport

Last week, an incredibly powerful and personal account of a female sports reporter being sexually abused for simply being a woman has exposed an incredible dark side of the sports industry.

An incredibly revealing story written by sports radio host Julie DiCaro accounts a number of cases involving online insults and slurs in an attempt to demean female sports reporters.

The feature, written for Sports Illustrated Online, showcases how social media, particularly Twitter, has become an online battleground of constant insults and hate for female’s in the sports industry.

DiCaro comments on how it is far too often that female sports reporters are the target of disgusting tweets and insults simply for speaking their mind and producing their own opinions.

“When it comes to sports, women are big targets for abuse because the resentment is two-fold. Some resent us for our confidence and beliefs. But there also is an added resentment because we are supposedly infiltrating a space that has been decidedly male,” she said.

DiCaro believes that majority of the men who make sexist and derogatory comments directed at women in online forums and social media platforms have a warped value system that is challenged by the appearance of women in a world where they believe is for men only.

This incredibly demeaning behaviour should in no way be acceptable. It’s bad enough that people are being bullied via online platforms, and it can only seem worse when it is a criticism of your profession and subsequent passions.

In the article she states that the problem is a much wider societal issue that is simply more visible in the media because of the profiles of many women in sport.

In contemporary society, there is simply not enough being done to eradicate this incredibly vile and inappropriate behaviour. I really believe that social media platforms need to do a better job when it comes to punishing those who commit abusive acts.

She concludes, “There’s no reason that I — and the thousands of other women in the field — should have to tolerate things online that no one would ever accept off it.”

The stigma of this issue is one that will not disappear easily. Sufficient action needs to be taken in order to effectively resolve this issue.

Check out the original article here.

What do you think of this behaviour? What action do you think needs to be taken? Comment below and don’t forget to give it a like! 🙂

Diahann x

Bridging the Gender Pay Gap in Professional Sports

The success of the U.S. Women’s National Team in the Women’s World Cup has re-invigorated the debate over the gender pay gap in sports. The champions pulled in just $2 million in prize money — compared with the $35 million Germany earned for winning the men’s tournament last year. Every one of the 32 men’s teams earned at least $8 million in 2014 just for participating. Now there is a statistic that needs to be drastically altered.

Pay disparity isn’t anything new in women’s sports, and certainly not in women’s soccer. It’s a global issue that has continued for far too long!

It’s one thing to go after pay gaps in regular-season salaries among different leagues, but the disparity in World Cup payouts is especially stark, with the prize money in both tournaments determined by a single body: FIFA. For the men’s World Cup, FIFA awarded a total of $576 million to 32 teams, while giving just $15 million to 24 squads in the women’s World Cup. Ultimately, the

Indeed, the message FIFA seems to be sending is that it values its worst men’s players at least four times more than its best women. This is completely unjust and unacceptable by today’s standards.

An American senator by the name of Patrick Leahy, has introduced a resolution calling for FIFA to pay men and women equally and “to treat all athletes with the respect and dignity those athletes deserve.” He has also called upon other organisations at both national and international level to do the same.

Although it seems an admirable goal, it does not seem the type of advocacy that will bring about instant results and change. Although, with that being said, he does promote a good point, demonstrating that there is a model for how the pay gap may be closed in sports. Since 2007, all four Grand Slam tennis tournaments have awarded equal prize money to the men and the women, with the U.S Open having had pay equality since 1973, thanks to Billie Jean King and her work with the Women’s Tennis Association, which she herself founded. Furthermore, it hasn’t altered the overall payouts; both singles champions in this year’s US Open made a record $3.3 million, which is a 10% increase from last year’s tournament.

However ultimately, there is no convincing some people who automatically assume female athletes to be inferior that they deserve to be rewarded on par with the men.

But if sports organizations such as FIFA did a better job at promoting its women’s teams, there would be more money to go around to everyone for everyone, EQUALLY. Equal prize money is a good place to start, and also the idea that the acknowledgment that the sport values is not women nor men, but champions.

Diahann x