What Do You Think About Females In Sport? Some Big Questions Answered

For this post I have decided to interview my sister who is an avid sports lover to find out her thoughts and opinions as to why she thinks women are not treated equally or fairly in the sports industry.



  1. Do you think it’s important for kids to participate in sports from a young age? If so why?

I think it’s important and crucial to child development to participate in sport from a substantially young age, whether it is individually or in a team. Playing sport from a young age encourages an active and healthy lifestyle that will increase the chances of retaining a healthier lifestyle as they grow older. Participating in team sport from a young is also beneficial in that it encourages team work, participation, working together with others, overcoming challenges, building communication and developing certain skills.

  1. Do you think it’s important to teach kids about respect and equality in sports?

It is significantly important to teach kids about respect and equality in sports, especially from a young age, as it may shape or influence their perceptions of respect and equality at a later stage in their life. Respect and equality can be taught to children through sport by way of showing good sportsmanship, which entails playing by the rules, honestly, fairly and treating all players, on both teams, with respect.

  1. Do you think that females should earn the same amount of prize money in professional sport?

I think that if female athletes are playing to the same level, intensity and duration to that of men, then yes, they should definitely earn the same prize money (e.g. soccer). However, if the duration of their play is at a lower level than men (e.g. Tennis – women play 3 sets and men play 5 in grand slams) then it seems logical for men to receive a higher amount as they are playing with a higher level of athleticism.

  1. Why do you think that female athletes and female sports don’t get enough media attention or interest?

There could be a number of reasons why female athletes and sports don’t get enough media attention, a major factor being its exposure. Hardly any women sporting competition are shown on free to air television or are only briefly mentioned in the media (e.g. tv news, newspapers, etc). another reason could be that the general public just don’t hold an interest in female sport as much as mens sport, whether it be regarding the intensity of the sport or that the sport may not be popular itself (e.g. netball). It could also come down to investors and their hesitance to sponsor and support women’s sporting teams and events.

  1. Furthermore, why do you think that females earn less in terms of salary and endorsement fees? Are female athletes not as marketable? Have you seen a change recently? (eg. Womens Soccer World Cup, Ronda Rousey?)

I think they may earn less in terms of endorsement fees because investors don’t see them as marketable or as successful business ventures. Large companies are more willing to out money into more well-known or successful male athletes then lesser known female ones, purely for business success reasons.

There has been a slightly change in this, such as the exposure of the Netball World Cup with Australia’s win, however it seems the media and investors are only interested if were winning.

  1. Were you aware that our national women’s soccer team the Matildas annual salary is approximately $21,000 which is more than $10,000 LESS than our national average salary? 

I only became aware of this issue once it received a fair amount of media attention. It seems outrageous that a professional female athlete, who would spend the same amount of time and effort into training and preparation as their male counterparts, earn a salary less than that of someone who works full time at McDonalds. The media attention on this issue however proved to be advantageous, with the Matilda’s pay dispute strike causing the association to raise their wages and meet the athletes terms. Good on em.

Diahann x


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