Campaign Insight: THIS GIRL CAN

In today’s post, we will be looking at This Girl Can which is national campaign developed by Sport England and a wide range of partnership organisations. It’s a celebration of active women up and down the country who are doing their thing no matter how well they do it, how they look or even how red their face gets.

This groundbreaking campaign has inspired women to up their fitness in pursuit for a more active and healthy lifestyle. The revolutionary campaign has captured the attention of many by showing that real women jiggle and sweat when they exercise, giving us all a much needed boost of self confidence!

The campaign captured the nation’s hearts by showing that real women jiggle and sweat when they exercise, giving us all a much-needed boost of self-confidence.

This Girl Can features women of all shapes, sizes and sporting abilities and aims to tackle some of the barriers that stop women from participating in sport.

The campaign has been awarded a Gold Lion for tackling gender inequality in a new award category at Cannes which was introduced this year in partnership with LeanIn.Org which recognises work that addresses issues of gender inequality or prejudice.

Jennie Price, Sport England’s chief executive, has said she “could not be more delighted” to win the Glass Lion.

“There is a stubborn, longstanding gender gap in the number of people who play sport and exercise regularly in England – and in many other countries around the world – which we were determined to tackle,” she added.

“I want every girl and woman who sees this campaign to feel she can do anything she feels like doing when it comes to sport and exercise, to be brilliant or just do it for fun, to wear what she wants, look how she wants, and to know no one is entitled to say this girl can’t.”

Don’t forget to check out the #ThisGirlCan hashtag on twitter!

Watch the powerful ad campaign here!

Diahann x